The Zapme® App on a users mobile phone uses whatever Internet connection is available on the phone, whether WiFi, 4G or even hotspots.
The Cloud Service is:
1. An industry compliant, full functionality media streaming service for the creation, scheduling and deployment of advertising content;
2. A repository of event information (what users, when, what ads, where etc) that eventually provides a massively valuable database of usage, traffic and interests that can be further used to accurately target advertising spots;
3. A repository of information regarding premises, zones, and Players and Boosters so there is an up to date set of records regarding every actor in the system;
4. A support base, supporting users, waitstaff, premise owners and others to lodge questions or issues, and to have them efficiently resolved as part of the Zapme® ecosystem.