The Media Loop
The Media Loop is a set of ad inventory consisting of a set of timed slots in the loop. These slots can be amalgamated together to form a long ad for a video, or can be used for short ads, like an image, and the Media Loop rotates over time. There can be many Media Loops for a zone, designated to play at certain times of the day, and certain days of the week, forming a highly targeted and easily updated set of ad inventory. The Player has a very high resolution screen with brilliant color, and adjusts for light intensity in the room.